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Group management

Group management

Tobii Dynavox Management Team

Meet the Tobii Dynavox management team, a dynamic group of professionals who work hard to lead our organization to success according to our company mission and values.

Mikael Bäckström

Mikael Bäckström

Chief People & Sustainability Officer
Born 1968

Mikael Bäckström joined Tobii Dynavox in 2021 to manage people and sustainability globally. He leads a team that strives to build a workplace where passionate people who want to change lives can thrive. He has worked previously in senior HR roles at Spotify, Klarna, and 3 among other global companies.

Mikael has a Bachelor’s degree in Personnel, Work and Organization with a focus on Sociology from Stockholm University, Sweden.

Shareholding: 26,912 restricted stock units in Tobii Dynavox

Al Biglan

Chief Technology Officer
Born 1971

Al Biglan joined Tobii Dynavox in early 2021 and manages the Hardware, Software, Program Management and IT/Business Systems teams. He has worked in Pittsburgh for a number of local and international companies such as Nokia and Ansaldo. He most recently ran the mapping department at Uber’s ATG, working on self-driving cars.

Al has a Bachelor of Science in Physics from Carnegie Mellon University, United States.

Shareholding: 916 common shares and 29,894 restricted stock units in Tobii Dynavox.

Markus Cederlund

Markus Cederlund

Chief Product Officer
Born 1976

Markus Cederlund joined Tobii Dynavox as Chief Product Officer in early 2022 and leads the Product Management team that optimizes the product portfolio from a user, customer, and commercial perspective. He previously worked for St. Jude Medical, developing software applications for pacemakers and implantable defibrillators. He joined Tobii AB in 2007 and led the software team that developed early eye gaze communication aids for what later became Tobii Dynavox. After that, he managed the R&D organization for Tobii Pro, before joining Tobii Dynavox.

Shareholding: none.

Kristen Cook

Kristen Cook

Chief Marketing Officer
Born 1979

Kristen Cook joined Tobii Dynavox in 2018 and manages global marketing and e-commerce. She leads a team that creates awareness, interest, and engagement in our brand, products and services. She was formerly Vice President of Account Management at Brunner.

Kristen has a Bachelor of Integrated Marketing and a Master of Corporate Communications from Duquesne University, United States.

Shareholding: 737 common shares and 14,289 restricted stock units in Tobii Dynavox.

Nils Normell

Nils Normell

President, Market Unit EUROW
Born 1964

Nils Normell joined Tobii Dynavox in 2018. He formerly worked at Microsoft as Partner Sales Director. His previous experience also includes time at Apple, Nokia, and Electrolux, as well as running and working at a number of start-ups.

Nils has a Master of Science from the Royal Institute of Technology, Stockholm and an MBA from the Stockholm School of Economics, Sweden.

Shareholding: 44,697 common shares and 40,011 restricted stock units in Tobii Dynavox.

Tony Pavlik

Tony Pavlik

Chief Operations Officer
Born 1960

Tony Pavlik has been with Tobii Dynavox and its previous entities since 2004. He heads Global Operations, including supply chain management, order fulfilment/logistics, funding, order management, technical support, quality/regulatory assurance, customer service, and facilities management.

Tony has a Bachelor of Science in Human Resources Management from Geneva College, United States.

Shareholding: 2,953 common shares and 31,535 restricted stock units in Tobii Dynavox.

Fredrik Ruben

Fredrik Ruben

Chief Executive Officer
Born 1977

Fredrik Ruben has led Tobii Dynavox since 2014. He was previously the President & CEO at 3L System Group (publ.) and Vitec Mäklarsystem, working internationally with bases in New York, Singapore and Sweden.

Fredrik has a Master of Science in Industrial Engineering and Management from the University of Linköping, Sweden and the Nanyang Technological University, Singapore.

Shareholding: 152,085 common shares and 321,915 restricted stock units in Tobii Dynavox.

Tara Rudnicki

Tara Rudnicki

President, Market Unit North America
Born 1966

Tara Rudnicki has been with Tobii Dynavox and its previous entities since 2001. In addition to her current role at the helm of the North American market, she has worked in various executive management roles at Assistive Technology Inc. for 20+ years. She has served as President of the Assistive Technology Industry Association (ATIA) since 2015 and has been a member of its executive committee since 2010.

Shareholding: 9,453 common shares and 33,718 restricted stock units in Tobii Dynavox.

Linda Tybring

Chief Financial Officer
Born 1976

Linda Tybring has been the Tobii Dynavox CFO since 2018. She was previously CFO for Hermes Medical Solutions AB, 3L System Group (publ.), J Lindeberg AB and was also CEO for Vitec Finans & Försäkring AB and Vitec Media AB. She has worked for the last 10 years within the software industry.

Linda is a qualified accountant (SRF) and has studied commercial law at Linköping University, Sweden.

Shareholding: 23,568 common shares and 60,962 restricted stock units in Tobii Dynavox.