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CEO message

CEO message

Fredrik Ruben

Chief Executive Officer, Tobii Dynavox

Communication is a basic human right. Despite this, around 50 million people worldwide have conditions with impairments leaving them unable to express themselves — even though the technology exists to give everyone a voice. As a result, millions of people are prevented from taking full part in society, getting educated, working, and living up to their full potential. We are at the forefront of an industry working to eradicate this inequality by empowering people with disabilities to do what they once did or never thought possible. This is our mission — we call it Power to be You.

We strive for large scale impact and global reach with a human, empathetic approach that acknowledges our customers’ unique challenges and adapts to their life journeys. This has resulted in us helping hundreds of thousands of people over the years to experience the value of our cutting edge technology, premium service and personal support.

The listing of Tobii Dynavox on Nasdaq Stockholm is a natural evolution for our company. For many years, Tobii Dynavox has been dedicated to addressing a hugely underserved audience. Now we are creating an opportunity for anyone to join us in this mission. Our strategy is clear and simple: drive awareness and adoption of assistive technology for communication worldwide. We innovate for impact, generating a strong sense of purpose for our workforce, and value for the audience we serve, our investors and society at large. Our planned public listing will create more focus on the enormous task and responsibility we are undertaking. I am proud of what we have achieved so far and excited for the next chapter in our story.

“I am excited to lead a world class team in creating a profoundly positive impact for our customers and society. Our strong brand, commitment to innovation, and leading position in an underpenetrated market provide a solid foundation for continued growth.”

— Fredrik Ruben, Chief Executive Officer, Tobii Dynavox